BUSN 319 Week 4 Quiz
- (TCO 1) The broad goal of _____ is to identify and define both marketing problems and opportunities and to generate and improve marketing actions. (TCO 1) A decision is
- (TCO 1) Research objectives are the
- (TCO 1) An interview is an example of which type of marketing research?
- (TCO 1) One test of whether marketing research should be done is
- (TCOs 3 and 4) Fisher-Price managers developed a(n) _____ for the Chatter Telephone that involved adding a noisemaker, wheels, and eyes to the basic telephone.
- (TCO 1) The two main types of data are
- (TCO 3) Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as
- (TCOs 3 and 4) MyTwinn makes dolls that look like young girls. For $119, it will make a doll that looks just like a photograph. So, if you send in the money and a photo of your young niece, she could have a doll that is her twin! This is an example of
- TCO 6) The five key steps in segmenting and targeting markets
- (TCO 6) Which of the following is not a criterion used in forming segments?
- (TCOs 3, 5, and 6) A market-product grid is a framework to relate
- (TCOs 2 and 6) Which of the following is a criterion used for selecting a target segment?
- (TCOs 3, 5, and 6) Changing the place an offering occupies in consumers’ minds relative to competitive products is called
- (TCOs 3, 5, and 6) Which of the following data are collected from consumers to develop a perceptual map for a particular product?
- (TCOs 1, 3, 5, and 6) A _____ is a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
- (TCOs 1, 3, 4, 5, and 6) New chewing gum flavors like lemon-lime, crystal mint, and mint mojito helped Wrigley’s add to its sales. These new flavors are which type of innovation?
- (TCOs 1, 2, 3, 4, 5, and 6) A young musician goes on tour to promote his newest songs. The concerts are a huge success, but due to technical problems, the musician’s songs are not posted to iTunes until 6 weeks after the tour. Why did song sales fall far short of plans?
- (TCOs 1, 2, 3, 4, 5, and 6) A company defines the role for new products in terms of the firm’s overall corporate objectives in the _____ stage of the new-product process.
- (TCOs 3, 4 and 6) When audiences are allowed to preview actual movies, such as Pretty Woman and National Treasure: Book of Secrets, before they are released to the general public, it is a part of the _____ stage of the new-product process.
- (TCOs 1, 3, 4, 5, and 6) A product in the introduction stage of the product life cycle should have which of the following marketing objectives?
- (TCOs 1, 3, 5, and 6) When the Floral Council advertises giving flowers as a thoughtful and appreciated gift for any occasion, it is trying to stimulate _____ demand.
- (TCOs 1, 3, 5, and 6) The stage in the product life cycle labeled C in the below figure is called
- (TCOs 1, 3, 5, and 6) Which of the following is a characteristic of the growth stage of the product life cycle?
- (TCOs 1, 3, 5, and 6) The swoosh that appears on every Nike product is an example of a
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